Euler (EUL) Review & Analysis: Everything You Need To Know About The Binance’s 51st HODLer Airdrops Project

Last updated: 10/14/2025 15:34

On October 13, Binance announced to add Euler (EUL), a decentralized lending protocol on Ethereum designed for flexible, risk-aware borrowing and lending of crypto assets through modular, permissionless markets, as its 51st HODLer Airdrops program.

Following this announcement, Euler (EUL) has attracted significant attention from crypto enthusiasts. But what exactly is Euler (EUL)? Could it be a smart investment choice for 2025? This article provides a comprehensive overview of the Euler (EUL) project, including what Euler is, its key features, the EUL token and its tokenomics, airdrop, as well as its growth potential in the crypto market.

Table of Contents

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What is Euler?

Euler is a modular lending platform built on Ethereum that allows users to deploy and chain together customized lending markets in a permissionless manner. Euler reimagines DeFi lending by blending permissionless innovation with institutional-grade risk management. Euler’s modular design and institutional-grade security empower builders to create and manage custom lending markets in a fully permissionless way, tailored precisely to their needs.

Euler addresses inefficiencies in traditional DeFi lending by enabling the permissionless creation of tailored lending markets. Unlike rigid platforms, it enables users to deploy isolated pools for niche assets (e.g. long-tail tokens or yield-bearing derivatives), thereby reducing contagion risks. This flexibility supports strategies such as leveraging collateralised debt positions (CDPs) to increase capital efficiency. Overall, Euler simplifies and streamlines the lending and borrowing process, giving users the freedom to explore new opportunities in DeFi.

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Key Features of Euler

Euler comprises two main elements: Euler Vault Kit (EVK) and Ethereum Vault Connector (EVC). These enable developers to deploy customized lending vaults on the blockchain, providing users with the following features:

Modular & Permissionless Lending Markets

One of Euler’s key features is its facilitation of permissionless deployment of lending markets. Any token, subject to risk classifications, can be incorporated as a market, enabling users to lend or borrow under parameters established by the community. This approach democratizes market creation and has the potential to foster niche or long-tail token markets.

Due to the interconnectivity of vaults through EVC (Euler Vault Connector), deposits in one vault can serve as collateral in another—enhancing capital utility and minimizing idle collateral. This cross-vault linkage aims to improve utilization rates while reducing the drag associated with overcollateralization.

Deep Liquidity & Custom Market Capability

Euler is committed to providing robust liquidity for its markets. Its design promotes deep liquidity through a capital efficiency model. The integration of trading and lending functionalities, along with modular markets, could attract liquidity from both traders and yield-seeking participants.

Each market’s customizable nature allows participants to adjust risk parameters—such as collateral factors and interest rate curves—in accordance with asset dynamics. This capacity for fine-tuning aligns closely with real-world asset risk variations.

Multi-Chain Presence & Broad Reach

By deploying across Ethereum, BNB Smart Chain, Base, and Arbitrum, Euler effectively lowers barriers for users operating within different networks who wish to engage with its ecosystem. This strategy reduces bridging friction and ensures that markets and vaults are accessible across various chain environments.

This cross-chain approach may enable Euler to capture liquidity from multiple ecosystems, thereby providing it a competitive advantage over protocols limited to a single chain.

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What is the EUL Token?

EUL


Cryptocurrency	Euler
Token	EUL
Price	$ 12.6880 -2.36%
Rank	188
Market Cap	$ 250.1M
24H Trading Volume	$ 1.2M
All-time High	$ 15.6605
All-time Low	$ 1.4287
24 High	$ 4.4514
24 Low	$ 4.1782
Cycle High	$ 4.1954 / 2025-11-19 12:18:51
Cycle Low	$ 4.1782 / 2025-11-19 12:17:31
Update Time	2025-11-19 12:23:01

EUL is an ERC20 token that acts as the native governance token of the Euler protocol. EUL tokens are used in Fee Flow auctions, serve as rewards on the platform, and represent voting power to effect change over the Euler protocol code or the Euler DAO treasury.

Specifically, the utility of the EUL mainly includes:

Governance: EUL tokens grant holders the ability to vote on protocol changes and treasury management.
Fee Flow Auctions: The EUL token captures platform revenue through the unique Fee Flow mechanism. This system enables users to bid EUL in order to claim a portion of the protocol’s fees, which are then paid out in stablecoins. This process puts continuous deflationary pressure on the EUL supply.
Rewards: EUL is distributed as rewards to users for participating in the protocol.

Notably, EUL is deployed across multiple chains: BNB Smart Chain (BEP20), Ethereum (ERC20), Base, and Arbitrum. This multi-chain deployment allows token liquidity and use across diverse environments.

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$EUL Tokenomics

The total supply of EUL is 27,182,818 (in homage to Euler’s number, e). At the Binance listing, the circulating supply stands at 19,809,653 EUL, which represents approximately 72.87% of the total genesis supply. This high initial circulating figure provides substantial liquidity from launch. Below is the allocation breakdown:

Category	Percentage
Treasury	39.2%
Safety Module	1.9%
Investors	20%
EUL Distribution	19.1%
Retroactive	0.8%
Developer team, consultants and advisors of Euler XYZ or Euler Foundation	15.9%
Future developers, consultants and advisors of Euler XYZ or Euler Foundation	3.1%

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Euler (EUL) Airdrop

Euler (EUL) is the 51st project to be featured on Binance HODLer Airdrops with a “Seed Tag” applied. As part of Binance’s 51st HODLer Airdrop, Euler offers a retroactive rewards program to BNB holders. Users who subscribed BNB into Simple Earn (Flexible or Locked) or On-Chain Yields between October 4 and October 6, 2025 (UTC) are eligible for EUL tokens.

Total Airdrop: 543,657 EUL (2% of total supply) via the HODLer Airdrop.
Marketing Allocation: 67,957 EUL initially, with 271,828 EUL reserved for future campaigns in six months.
Hard Cap: Any individual BNB balance exceeding 4% of the pool average will only be counted up to the 4% limit for reward calculation.
Binance Listing Date: 2025-10-13 14:30 (UTC).
Trading Pairs: EUL/USDT, EUL/USDC, EUL/BNB, EUL/FDUSD, and EUL/TRY.

Euler (EUL) Price Analysis & Prediction

As of writing the article, EUL coin is traded at $ 12.6880, boasting a market cap of $ 250.1M, and witnessing a 24-hour trading volume of $ 1.2M. EUL Token saw a 24-hour change of -2.36%, with minor fluctuations of -0.37% in the past hour.

The following sets forth the EUL to USD Chart

Euler Price

As the EUL token has just been listed and is in its earliest phase, price predictions are speculative. Due to the limited circulating supply and distribution via airdrop, EUL could experience an initial price increase of 2–5 times the starting price, particularly if market conditions are favorable. However, due to the Seed Tag and high speculation sentiment, volatility will be high.

Based on BTCC’s technical analysis, here are the possible prices we expect for $EUL in the next half month:

price prediction days

Date	Price Prediction	Change
11-19	$ 12.6880	0.00%
11-22	$ 14.4226	13.67%
11-25	$ 14.6041	15.1%
11-28	$ 14.5787	14.9%
12-01	$ 13.6437	7.53%
12-04	$ 13.8632	9.26%

Due to the rapid changes in the cryptocurrency market, there is a great deal of uncertainty surrounding the future price of $EUL. With this in mind, we have made both more bullish and more bearish forecasts for $EUL based on a variety of different scenarios.

Based on BTCC’s technical analysis, here are our projected highs and lows for EUL crypto from 2026 to 2050:

price prediction years

Year	Yearly Low	Yearly Average	Yearly High
2026	$ 11.3154	$ 15.9662	$ 17.6983
2027	$ 9.3245	$ 13.6673	$ 16.1248
2028	$ 10.3382	$ 14.4783	$ 16.3255
2029	$ 16.8908	$ 23.4969	$ 26.6979
2030	$ 13.2194	$ 20.0928	$ 23.9756
2031	$ 12.5360	$ 19.5460	$ 24.3424
2035	$ 16.3726	$ 25.7837	$ 31.9585
2040	$ 31.4602	$ 43.4195	$ 50.7557
2045	$ 43.7675	$ 62.6051	$ 70.8676
2050	$ 44.7356	$ 71.0028	$ 89.2039

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Is Euler (EUL) a Promising Investment?

Euler reimagines decentralized finance (DeFi) lending by blending permissionless innovation with institutional-grade risk management. Its modular design supports a range of activities, from retail yield farming to institutional real-world asset (RWA) collateralisation. While Euler (EUL)’s prospects are compelling, they are not without considerable risks. The chart below sets forth the benefits and risks of Euler (EUL) project.

Benefits

Risks

Strong launch backing via Binance’s HODLer Airdrop program lends initial credibility, liquidity, and marketing exposure.

Innovative architecture focused on modular lending, cross-vault linking, and capital efficiency could attract DeFi builders and yield seekers.

Multi-chain deployment enables broader participation and reduces barrier to entry for users of different ecosystems.

Fee capture and governance incentives align long-term holders with protocol success, potentially driving sustainable demand for EUL.

Volatility & Seed Tag: Binance’s Seed Tag signals high-risk listing, meaning price swings post-listing may be extreme.

Competition: Many lending and DeFi protocols (Aave, Compound, Osmosis pools, etc.) already exist—Euler must differentiate and deliver reliability.

Tokenomics transparency: While the initial allocations are disclosed, longer-term vesting schedules, unlocking, inflation/deflation mechanisms, and staking rewards remain to be fully revealed.

Execution risk: The modular vault system and vault interlinking add complexity; any flaw in risk models or liquidation mechanisms can lead to systemic losses.

Taking these factors into account, Euler (EUL) could be a high-risk, high-reward speculative investment for 2025–2026, particularly for users who participate in the airdrop and support its roadmap. However, it should be treated as a high-risk, early-stage DeFi infrastructure investment rather than a safe or guaranteed one.

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How to Buy the EUL Token?

The EUL token is now widely listed and traded across most major centralized exchanges (CEX) such as MEXC, Binance, Coinbase, Kraken, etc., where interested investors can trade this promising project.

Unfortunately, $EUL coin is not available on BTCC platform at present. However, it is worth mentioning that BTCC supports trading for large variety of popular coins, such as BTC, ETH, SOL, PEPE, etc. If you are interested in these popular coins, you can make a purchase on BTCC exchange with highest security level and a most competitive fee.

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Conclusion

Euler (EUL) launches under strong auspices as Binance’s 51st HODLer Airdrop project, offering a compelling mix of token incentives, modular DeFi architecture, and cross-chain reach. With 543,657 EUL airdropped (2% of supply) and seed-tagged listing status, Euler will attract speculative attention from launch.

For investors and enthusiasts willing to remain engaged with the project, Euler (EUL) offers an exciting opportunity. Nevertheless, it is important to note that the cryptocurrency landscape is highly volatile. All investors are strongly advised to conduct thorough research and exercise caution before making any decisions regarding Euler (EUL).

That’s all information about Euler (EUL). If you want to know more information about Euler (EUL) coin and other cryptocurrencies, please visit BTCC Academy.

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