China’s Sports Brand Li Ning Announces BAYC-themed Apparel

Written by C, Fiona

Last updated: 2022-04-27

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Previously, Anta, another Chinese sportswear brand as the official partner of Beijing 2022 Winter Olympics, also launched digital collectibles. Recently Chinese sportswear and sports equipment company Li Ning has announced a new clothing line that will feature the famous Bored Ape Yacht Club (BAYC) images.

The clothing line will specifically feature the Ape #4102 from the NFT Bored Ape Yacht Club.

The company is planning to sell t-shirts and caps featuring the BAYC NFT image. The announcement was made by Li Ning on Weibo, which is China’s Twitter-like microblogging platform.

The move comes in an attempt to capitalize on the growing NFT trend. The sportswear brand was founded by the former Olympic gymnast Li Ning. The company endorses a number of athletes and teams worldwide.

Another Chinese sportswear brand, Anta which was the official partner of the Beijing 2022 Winter Olympics also entered the NFT world earlier this year. The brand launched digital collectibles featuring the nation’s athletic team.

With the increasing popularity of the metaverse and the NFT market, Chinese authorities have also increased their scrutiny of metaverse and NFT related frauds.

Chinese authorities have issued a stern warning to its citizens for using NFTs and Metaverse to commit financial crimes .

The one-party socialist state also recently launched its first metaverse laboratory. Located in the Tsinghua University, the lab will analyze and research metaverse trends, various fields in the metaverse, and the future path of media companies.