Amber Premium Rebrands as AMBR, Focusing on Purpose-Built AI Agents for Finance, Enterprise, and Growth

Singapore, Sept. 1, 2026 — Amber International Holding Limited (Nasdaq: AMBR) (the "Company") today announced a fundamental business transformation, officially rebranding from Amber Premium to AMBR. The Company will become an AI agent company focused on building purpose-built AI agents for the finance, enterprise, and growth sectors. The Company also announced the launch of its flagship personal finance AI agent, Ambre, and the official opening of its marketing AI agent, MIA, to enterprise clients.

Built on AI and Domain Expertise

AMBR was founded by the team that created Amber AI in 2017, which later evolved into Amber Group. The team brings nearly a decade of deep experience in AI, financial markets, and technology to AMBR's new chapter. The Company brings together AI-centric technology builders and practitioners with deep experience in financial markets and real-world business operations, combining advanced AI capabilities with real data, domain knowledge, operational infrastructure, and actual workflows to build purpose-built AI agents for high-impact use cases.

Michael Wu, Founder and CEO of AMBR, said: "We started as Amber AI in 2017, and after nearly a decade in the market, we have deeply experienced the gap between 'intelligence' and 'real-world impact.' My career has been at the intersection of technology and financial markets — from coding and building AI systems to running businesses in the most challenging markets. These experiences have made clear to me the gap between intelligence and actual outcomes, and that is exactly what our agents are designed to solve. I am very excited to fully dedicate myself to AMBR's development and support the Company's next phase of growth."

Purpose-Built Agents for Real-World Scenarios

Software engineering has been a leading area where AI agents have been validated, demonstrating that when AI models are connected to the right tools, contexts, data, and permissions, they can go beyond simply generating answers to completing specific tasks. However, replicating this model in other domains is more complex, especially in areas like finance and marketing, where agents must operate within domain-specific data, relevant constraints, existing workflows, and risk parameters. AMBR was created to address this challenge, focusing on developing purpose-built AI agents specifically for these domains.

AMBR's agents are designed from the outset with a clear vertical focus. Their development integrates AI technology, domain expertise, and a deep understanding of real business processes, with the goal of enabling agents to understand user intent, coordinate relevant tasks, and assist in execution. As agents demonstrate reliability, AMBR will progressively expand the scope of tasks they can handle autonomously, particularly in high-risk areas that demand professional judgment, precision, and trust. Ambre is the first agent born under this model.

Ambre: Turning Financial Ideas into Action

AMBR's first flagship product, Ambre, is designed to make personal finance smarter, more natural, and more actionable.

Users can explore their personal financial information through natural language, and Ambre provides targeted insights based on their actual holdings, interests, and relevant market information. Beyond answering questions, Ambre can turn users' financial goals into ongoing tasks, and with user authorization, assist in analyzing portfolios across accounts and asset classes, monitoring relevant market developments, and alerting users when events affecting their holdings occur.

Ambre is now available on an invitation-only basis, with verified Amber Premium clients receiving priority access. Interested users can join the waitlist on the official website.

MIA: An AI Agent Built for Marketing, Carrying Agency Expertise

MIA is AMBR's AI agent built specifically for the marketing domain, now officially open to enterprise clients. MIA was initially developed and commercially validated within AMBR's internal business, having executed over 1,250 automated workflows and reduced average delivery cycles by 85% within four months of launch.

MIA follows the same agent model across different domains, integrating market intelligence, content production, and distribution into a unified workflow. It continuously monitors brands, competitors, market signals, social channels, news, and AI search results to identify relevant opportunities and risks, helping teams turn insights into actionable marketing outcomes — covering research, strategic planning, content development, response plans, and content publishing, with review and approval steps built in to ensure users remain in control.

Ambre and MIA together demonstrate AMBR's core philosophy — combining AI technology with domain expertise, data, and real-world workflows to create purpose-built AI agents for specific uses. The Company expects to launch additional AI agent products later in 2026.

About AMBR

AMBR (Amber International Holding Limited, Nasdaq: AMBR) is a Nasdaq-listed AI agent company focused on building purpose-built AI agents for the finance, enterprise, and growth sectors — providing solutions in areas where risk is highest and trust is most critical. AMBR was founded by the team that created Amber AI in 2017 (which later evolved into Amber Group), combining AI technology with deep expertise in financial markets, real business processes, and trusted infrastructure.

AMBR is building a suite of AI agents designed for specific use cases and end-to-end workflows, aimed at helping individuals and enterprises evaluate opportunities, gain insights for decision-making, and streamline workflows from idea to execution. Its flagship agents include Ambre, focused on personal finance, and MIA, a marketing AI agent that has been battle-tested within AMBR's internal business.

For more information, please visit www.ambr.io or follow the official LinkedIn account @AMBR_io.

About Ambre

Ambre is AMBR's flagship personal finance AI agent, integrating users' portfolios across accounts and asset classes, interests, and financial context to filter truly relevant content from vast market signals, and turning conversations into ongoing monitoring and actionable tasks to help users more clearly turn information into action. For more information, please visit: ambr.io/agents/ambre.

About MIA

MIA is AMBR's marketing AI agent, designed to make everyday marketing execution more efficient, smarter, and less manual. MIA was developed and battle-tested internally by AMBR's wholly owned marketing businesses iClick and CMRS, and is now officially open to clients. For details, please visit: MIA.ambr.io.

Forward-Looking Statements

This announcement contains forward-looking statements as defined by the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact in this announcement are forward-looking statements. These forward-looking statements are based on current expectations and projections about future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy, prospects, and capital needs. Investors can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "future," "intend," "estimate," "plan," "believe," "potential," "continue," "likely," or similar expressions. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to: risks related to the Company's strategic transformation of its business, including the ability to successfully transition its business model, retain existing customers, and realize the anticipated benefits of the transformation; the Company's ability to successfully launch, commercialize, and scale its AI products and services (including Ambre and MIA) and achieve the expected benefits for customers; the timing and scope of product offerings; the degree of market adoption of the Company's AI agents; market acceptance; technical performance and reliability; competitive developments; operational execution; cybersecurity considerations; changes in applicable laws or regulations, including evolving regulatory requirements related to artificial intelligence, data privacy, algorithmic transparency, and AI governance; and other risks detailed from time to time in the Company's filings with the U.S. Securities and Exchange Commission (including its annual report on Form 20-F). The Company does not guarantee that any product or service will achieve the expected level of adoption or commercial success. Except as required by law, the Company undertakes no obligation to update forward-looking statements to reflect subsequent events or circumstances, or changes in its expectations. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot guarantee that such expectations will ultimately be realized, and the Company hereby cautions investors that actual results may differ materially from anticipated results.

This announcement is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities or investment products, nor does it constitute investment advice. Any products or services described in this announcement are subject to applicable laws, regulations, and qualification requirements, and may not be available in all jurisdictions or to all persons. The Company does not offer regulated financial services in jurisdictions where it is not licensed.

The English version of this announcement is the only legally binding official version, and the Chinese translation is for reference only. For the complete English announcement, please refer to www.ambr.io. In the event of any inconsistency, ambiguity, or conflict between the Chinese translation and the English version, the English version shall prevail.