How does 1INCH make money?

Inquiring minds may wonder, "How does 1INCH, the decentralized exchange aggregator, actually generate revenue?" The core function of 1INCH is to provide users with the most efficient swap routes across various decentralized exchanges. While this service itself is offered free of charge, 1INCH does leverage several revenue-generating mechanisms. Firstly, 1INCH earns a small portion of the transaction fees charged by the underlying exchanges when swaps are executed through its platform. Secondly, 1INCH implements a liquidity mining program, incentivizing users to provide liquidity pools which generate trading fees for the aggregator. Additionally, 1INCH may explore other avenues such as partnerships and advertising to further diversify its revenue streams. However, the key question remains: how does 1INCH ensure its profitability while maintaining the integrity of its decentralized and user-centric services?