Is GDAX rebranding 'Coinbase pro'?

Could you elaborate on the recent news surrounding GDAX's potential rebranding to 'Coinbase Pro'? I've heard rumors in the crypto community but would like to get a clearer understanding of the situation. Is this a strategic move by Coinbase to consolidate its offerings and further solidify its position in the crypto finance landscape? How will this potential change affect current GDAX users? Will there be any significant differences in functionality or user experience? I'm curious to know if this is a mere name change or if there are deeper implications behind the rebrand.