What does Pundi X do?

I'm curious to know, could you elaborate on what Pundi X does exactly? From what I've gathered, it seems to be involved in the cryptocurrency space, but I'm interested in the specifics of their operations and what sets them apart from other players in the industry. What kind of services or products do they offer? How do they intend to make blockchain technology more accessible to the masses? And what are some of their key achievements or milestones so far?