What does Hifi Finance do?

Could you please elaborate on the functions and services offered by Hifi Finance? I'm particularly interested in understanding how they operate within the cryptocurrency and finance industry. Are they a platform for trading, lending, or do they offer a unique set of financial tools and services? Additionally, what sets Hifi Finance apart from other similar platforms in the market? I'm looking for a concise yet informative answer that highlights their core offerings and unique selling points.