What is the trick to magic squares?

Have you ever pondered over the mystifying concept of magic squares? It's a captivating puzzle that intrigues both mathematicians and casual enthusiasts alike. So, what exactly is the trick to crafting these enigmatic grids? Do they hold some hidden mathematical secret that enables the rows, columns, and diagonals to sum up to the same number? Is it a matter of careful arrangement, or is there a deeper, more profound principle at play? Join me as we delve into the world of magic squares and uncover the elusive secret to their enchanting allure.