Who controls Web2?

Could you elaborate on the question of who exactly controls Web2? Is it the centralized tech giants that dominate the landscape, or are there other stakeholders, such as governments, regulators, and even individual users, who have a say in shaping its future? With the rise of concerns over data privacy, censorship, and market dominance, it's becoming increasingly important to understand the power dynamics at play within Web2 and how they may impact the broader digital ecosystem. So, who really holds the reins of Web2, and what implications does this have for its users and the broader society?