House of Doge Makes Historic Move: Acquires Major Italian Soccer Team in Crypto Sports Coup
Doge goes pro—and we're not talking about your average crypto trading.
The meme coin that refused to die just scored a real-world hat trick. House of Doge, the blockchain entity behind the Shiba Inu-inspired cryptocurrency, has officially purchased a Serie A Italian soccer team. Because when traditional finance gives you lemons, you buy a football club instead.
From Internet Joke to Sports Ownership
This isn't just another celebrity vanity purchase—it's a strategic power play in the growing crypto-sports convergence. While Wall Street analysts debate P/E ratios, Doge enthusiasts are busy acquiring actual assets that people care about. The beautiful game meets decentralized finance, and frankly, the combination looks pretty attractive from the sidelines.
Why This Changes the Game
Sports franchises have long been the playground of billionaires and oil magnates. Now crypto's crashing the party—and bringing the champagne. This acquisition signals that digital assets aren't just speculative instruments; they're becoming legitimate vehicles for real-world value acquisition. The team's stadium might soon accept Doge payments for tickets and merchandise, creating an entire economy around what was once considered a joke currency.
The Cynical Take
Because let's be honest—when traditional finance creates a system where printing money is the primary economic strategy, maybe buying tangible assets with internet money isn't the craziest idea after all. At least Doge transactions settle faster than most bank transfers.
This move proves that in the new financial landscape, the line between meme and mainstream is blurring faster than a striker breaking through the defense. Game on.
Crypto and Football: A Growing Alliance
House of Doge becomes Triestina’s largest shareholder, bringing capital and blockchain plans. The club, based in Italy’s Serie C, will test cryptocurrency-based ticketing and merchandise payments.
The acquisition was executed in collaboration with Brag House Holdings, House of Doge’s publicly traded merger partner. Brag House provided the listed structure that enabled the purchase and continues to oversee governance and market access. Together, the firms are integrating Brag House’s gaming and fan ecosystem with House of Doge’s blockchain network, creating a single framework that connects digital communities with traditional sports audiences.
“Our investment is about proving that digital assets can drive real-world value, culture, and passion. Football provides the ideal stage to demonstrate how decentralized communities can create sustainable impact,” said Marco Margiotta, CEO of House of Doge.
It’s official! House of DOGE is now the majority owner of U.S. Triestina 1918, one of Italy’s oldest professional football clubs!
Dogecoin was founded on Community—and the world’s game is one of the biggest communities there is. We will support Triestina with immediate capital… pic.twitter.com/npUKFiROtR
Analysts note that crypto firms are converting on-chain communities into off-chain assets that generate revenue. By entering sports, gaming, and entertainment, companies like House of Doge aim to balance volatility with stable operations.
Expanding the Industry’s Legitimacy
The LINK between cryptocurrency and football is growing quickly. Clubs now use blockchain for sponsorships, fan-voting, and tokenized loyalty systems. For crypto firms, partnerships with trusted teams bring access to millions of fans and help reinforce credibility.
In 2025, Tether increased its stake to 10.7% in Juventus F.C., becoming the second-largest shareholder. The firm aims to expand fan-token integration and stablecoin payments in Serie A. Bitpanda also teamed with Arsenal F.C. and Paris Saint-Germain F.C. to enhance blockchain-based fan rewards. Socios continues its partnerships with FC Barcelona and Inter Milan to build global fan engagement.
The House of Doge deal aligns with its plan to go public via a reverse merger with Brag House Holdings (TBH). TBH also began trading in March at about $4.30 per share but has since fallen to $1.13, a drop of nearly 74%. This reflects the broader volatility among small-cap digital asset firms.
Dogecoin (DOGE) trades near $0.20—up 1.9% from yesterday but down 25% over the month. Its one-year high was $0.466, recorded on December 8 last year. At that time, Optimism about a potential $1 breakout was strong, but the current price represents a decline of roughly 57% from that peak.
