Should You Wait for Black Friday? Amazon and KaBuM Kick Off Early Discounts for 11.11 Sales in 2025
- Why Is 11.11 Gaining Traction in Brazil?
- KaBuM’s 11.11 Playbook: Gamers, Take Note
- Amazon’s Prime-Centric Strategy: Beyond Gaming
- 11.11 vs. Black Friday: What’s the Smarter Buy?
- The Bottom Line
- Your 11.11 Questions, Answered
As Black Friday looms on the horizon, the 11.11 sales event—originally dubbed "Singles' Day" in Asian commerce—has carved out its niche in Brazil as a prelude to the year’s biggest shopping frenzy. This year, retail giants Amazon and KaBuM are doubling down with exclusive coupons, flash deals, and loyalty perks to lure shoppers ahead of the main event. Here’s a deep dive into their strategies, whether it’s worth jumping on these deals now, and how to navigate the 2025 holiday shopping season like a pro.
Why Is 11.11 Gaining Traction in Brazil?
Born as a tongue-in-cheek celebration for singles in China, 11.11 has morphed into a global shopping phenomenon. In Brazil, retailers like Amazon and KaBuM have embraced it as a strategic warm-up for Black Friday, offering aggressive discounts to tap into early demand. With supply chains stabilizing post-pandemic and inflation easing, 2025’s 11.11 sales are projected to break records—especially in electronics and imported goods.
KaBuM’s 11.11 Playbook: Gamers, Take Note
KaBuM, Brazil’s go-to for gaming gear, is pulling out all the stops:
- 11% Off Everything: Covers GPUs, monitors, and peripherals, with select "Now or Never" items unlikely to return at these prices during Black Friday.
- Prime Ninja for R$11.11: A one-day steal for their loyalty program, unlocking stacked discounts.
- Flash Sales & Giveaways: Weekly YouTube livestreams (November 13th and 20th) and a R$20K PC build giveaway add hype.
Their "Black Push" app notifications drop lightning deals—enable alerts to snipe bargains.
Amazon’s Prime-Centric Strategy: Beyond Gaming
Amazon casts a wider net, targeting Prime members with:
- Timed Coupons: Dropped at quirky hours (12:12 PM, 1:13 PM, etc.) for beauty, books, and home goods.
- Import Bonanza:
Items Purchased Discount 2 20% 4 40% 8+ Up to 80% - “Hidden Gems” Section: Prime-only deals from R$1 with no minimum spend.
11.11 vs. Black Friday: What’s the Smarter Buy?
: KaBuM’s limited-stock "Now or Never" items (like the 34" curved monitor at 60% off) are likely one-offs. Grab them now if they’re on your list.
: Amazon’s progressive discounts on international shipments often outshine Black Friday’s flat rates.
: If you’re patient, Black Friday may offer broader selection—but with less dramatic price cuts.
The Bottom Line
This 11.11 is less about FOMO and more about strategy. For high-ticket tech, strike early. For bulk imports or Prime perks, Amazon’s your ally. Either way, set budget limits—those "R$1 deals" have a way of ballooning carts.
Your 11.11 Questions, Answered
Are 11.11 discounts better than Black Friday’s?
It depends. Niche categories like gaming hardware often see steeper one-time cuts on 11.11, while Black Friday spreads savings thinner across more products.
Do I need Prime/Ninja memberships?
For Amazon, yes—most doorbusters are Prime-locked. KaBuM’s R$11.11 Ninja trial is a no-brainer if you’re buying big.
How do I avoid scams?
Stick to official retailer apps, check seller ratings (especially on Amazon Marketplace), and use price trackers like Zoom for historical data.
