Pump.fun Doubles Down on Memecoins with New Liquidity Arm as Revenue Dips

Memecoin platform Pump.fun just made its boldest gamble yet—launching a liquidity division to back volatile joke tokens while its own revenue tanks. Talk about doubling down when the house is losing.

High-Stakes Pivot

Facing shrinking income, the team is now playing market maker for the very assets skeptics call 'degenerate casino chips.' Liquidity provisioning could stabilize trading—or sink more capital into crypto's riskiest corner.

Wall Street Would Blush

While traditional finance obsesses over 'risk management,' Pump.fun's move screams 'YOLO.' Memecoins already dominate retail trading volumes. Now they're getting institutional-grade support—from a company that can't stop its own financial bleed.

Betting on the House

This either reignites the memecoin mania or becomes a cautionary tale. Either way, it's peak crypto—throwing good money after bad, with a straight face.