Viant’s Bitcoin Bet: Eric Semler Pushes Ad Tech Giant Into Crypto’s High-Stakes Arena

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2025-04-29 09:01:22

Viant Technology Could Benefit From Buying Bitcoin, Eric Semler Says

Move over MicroStrategy—Viant Technology might be the next corporate player diving headfirst into Bitcoin. Activist investor Eric Semler argues the ad-tech firm should allocate treasury funds to BTC, joining the ranks of companies treating crypto like a balance sheet Hail Mary.

Semler’s playbook? Follow the institutional FOMO. With Bitcoin hovering near all-time highs (again), even traditional finance sharks are circling. But let’s be real: nothing says ‘2025 boardroom strategy’ like gambling idle cash on volatile internet money while pretending it’s ‘hedge against inflation.’

For Viant, the math is simple: embrace crypto’s volatility or watch shareholders yawn. Either way, Wall Street wins—commissions don’t care which way the chart goes.

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