Logan Paul Sells Record-Shattering $5.3M Pokémon Card—Auction Makes History
Logan Paul just turned childhood nostalgia into cold, hard cash—dropping jaws with a $5.3 million Pokémon card sale. The YouTuber-turned-high-roller proves collectibles are the new crypto for flexing wealth.
Who needs NFTs when cardboard rectangles printed in '99 can outpace most hedge funds? The auction house is laughing straight to the bank—while traditional investors cope with another L.
Logan Paul Takes $2.5M Advance as Pokémon Card Heads to Goldin Auction
Paul accepted a $2.5 million advance from Goldin Auctions founder and CEO Ken Goldin as part of the deal.
The sale was featured in the latest season of Netflix’s King of Collectibles: The Goldin Touch, which premiered on Dec. 23.
According to Goldin, the auction will go live exclusively on the Goldin Auctions website on Jan. 12.
Goldin estimates the card could fetch between $7 million and $12 million, potentially setting a new benchmark for Pokémon collectibles.
Paul previously turned down a $7.5 million offer for the card, underscoring how sharply prices at the top end of the market have risen in recent years.
“The Pokémon market is hot. It’s hotter than it’s ever been,” Paul said in a joint interview with Goldin on Bloomberg TV. “Ken gave me a deal I could not refuse.”
Logan Paul has agreed to sell his rare Pokémon card that he bought for nearly $5.3 million.
He says Pokémon collectibles have delivered "higher returns than the stock market in the past 20 years.” https://t.co/tA6hCNKe02 pic.twitter.com/kCDTkmVLdl
Goldin described high-end collectibles as an alternative asset class that has attracted growing interest from wealthy buyers.
He pointed to record sales in other segments of the market, including sports cards, as evidence of sustained demand.
“That’s how you see a basketball card featuring Michael Jordan and Kobe Bryant sell for $12.5 million,” he said.
Pokémon’s 30-Year Fans Are Driving Today’s Collectibles Boom
The timing of the sale also coincides with shifting demographics among collectors. Pokémon will mark its 30th anniversary in 2026, and many fans who grew up with the franchise now have the disposable income to compete for rare items.
Goldin said this generation has different preferences from previous collectors, often favoring cultural icons over traditional fine art.
Paul, a longtime collector, has repeatedly showcased his interest in rare Pokémon cards across social media and in public appearances.
He ROSE to prominence alongside his brother Jake Paul on Vine and YouTube before branching into boxing, wrestling and entertainment.
Jake Paul recently lost a high-profile boxing match to former heavyweight champion Anthony Joshua in a bout streamed live on Netflix.
