Forget the Charts: Crypto’s Next Phase Is All About Utility, Not Price Action, Says CoinShares

The speculative frenzy is fading. The real revolution is just getting started.
Move Over, Moon Boys
For years, the crypto narrative was hijacked by price speculation and get-rich-quick schemes. Now, a seismic shift is underway. According to a new report from digital asset investment firm CoinShares, the industry's next chapter won't be written on price charts—it'll be built on tangible, real-world utility. The focus is pivoting from what an asset costs to what it actually does.
Building the On-Chain Economy
This isn't about abandoning digital gold narratives or decentralized finance (DeFi). It's about layering genuine utility on top of them. Think beyond store-of-value. The next wave is about programmable money that automates contracts, digital identity that you own, and asset tokenization that cuts out the traditional finance middlemen—along with their hefty fees, naturally.
The infrastructure is maturing. Scalability solutions are going live, transaction costs are becoming predictable, and developer tools are reaching professional grade. This sets the stage for applications that don't just appeal to crypto-natives but solve actual problems for businesses and consumers. It’s a shift from financial alchemy to digital infrastructure.
The Hard Part Begins
Delivering utility is harder than pumping a token. It requires robust technology, clear regulatory frameworks, and—the ultimate challenge—user adoption that isn't driven by fear of missing out (FOMO). The projects that survive will be those that provide a service so seamless and valuable that users don't even need to know they're interacting with a blockchain. The rest? They'll join the graveyard of forgotten altcoins, a sobering reminder for any founder still dreaming of lambos.
So, while traders might lament quieter markets, builders are just getting to work. The future isn't a line on a chart going up and to the right; it's the silent, efficient hum of useful technology working in the background. After all, what's more bullish than people using something without constantly checking its price? (A concept that would give your average Wall Street analyst a migraine.)
Digital Assets Move Inside the Traditional Economy
CoinShares notes that digital assets are no longer operating outside the traditional financial system. Instead, they are increasingly embedded within it, augmenting Core financial infrastructure rather than attempting to replace it outright.
Progress in 2025 was decisive across both technology and adoption. The industry has matured beyond its most speculative instincts, with attention shifting toward protocols and applications delivering measurable real-world utility.
Projects gaining traction today are those solving tangible economic problems, rather than chasing short-term narrative momentum.
Utility Over Narrative Signals Market Maturity
From CoinShares’ perspective, the most meaningful indicators of crypto’s direction are practical integrations rather than speculative cycles. Chainlink’s growing role in connecting blockchain networks with established benchmark providers offers a clearer signal of market evolution than any meme-driven rally.
At the consumer level, the emergence of prediction markets such as Polymarket and Kalshi demonstrates that crypto-enabled applications are reaching product-market fit. These platforms are no longer experimental; they are operational, regulated in parts, and increasingly used.
Meanwhile in the United States, spot Bitcoin ETFs have begun achieving mainstream adoption, gradually reshaping perceptions through familiarity rather than hype.
2026: Adoption Matters More Than Macro Catalysts
Looking ahead, CoinShares acknowledges that many market participants expect a fresh macro catalyst in 2026, potentially through renewed liquidity from the Federal Reserve. While such developments may influence markets, CoinShares argues that adoption will be the more consequential force.
In 2026 CoinShares says app-based retail savings products may begin competing directly with bank deposits while payment companies fintechs and banks expand stablecoin settlement, custody, and trading services. Though gradual, these changes are structural and difficult to reverse once embedded.
Economic Purpose Will Define the Winners
In this environment, CoinShares believes winners will be defined by economic function rather than narrative appeal. bitcoin continues to solidify its role as a global, non-sovereign asset.
Stablecoins are evolving into settlement rails for a more digital and international economy. Tokenised financial products are beginning to transition from pilot programmes to real issuance.
As these rails mature, decentralised finance increasingly resembles finance itself—delivered through different technology rather than positioned as a parallel system.
Regulation Enables Scale, Not Suppression
CoinShares highlights meaningful regulatory progress, particularly in the United States, where recent legislative developments have clarified frameworks for stablecoins, tokenised assets and market infrastructure.
For Europe, the firm argues the opportunity lies in consistent, pragmatic implementation of regulation that attracts long-term institutional capital.
The objective should not be to constrain innovation through uncertainty, but to make innovation SAFE enough to scale.
From Graceful Return to Real-Economy Consolidation
CoinShares also cautions that future cycles will still produce micro-bubbles. Some themes will attract excessive capital, and some projects will fail. This, it says, is inevitable in a rapidly evolving frontier market.
The firm believes the direction of travel is increasingly clear. The market is turning toward utility, cash FLOW and integration. If 2025 represented crypto’s graceful return, CoinShares concludes that 2026 is shaping up to be the year digital assets consolidate into the real economy.