Roxom’s Bold Move: Launching BTC Market for Crypto Treasury Firm Stocks
Roxom just dropped a bombshell—they're building a dedicated Bitcoin market specifically for crypto treasury firm stocks. This isn't just another exchange listing; it's a targeted play for the institutional capital flooding into digital assets.
Why This Market Matters
Corporate treasuries have been quietly stacking Bitcoin for years, but trading the stocks of the firms managing those billions? That's been a fragmented, often inefficient process. Roxom's new platform aims to centralize that liquidity, creating a one-stop shop for exposure to the firms safeguarding crypto's institutional future.
The Mechanics of a Niche Play
Forget the broad crypto indexes. This market zeroes in on a specific slice of the financial ecosystem: publicly-listed companies and funds whose core business is managing crypto assets for corporations. It's a bet that as Bitcoin solidifies its role on corporate balance sheets, the firms providing the infrastructure will become must-own assets themselves. A cynical take? It's a brilliant way to monetize the very trend Wall Street mocked a few years ago—turning 'magic internet money' into a respectable, tradable asset class for the suits.
What's Next for Institutional Crypto
This move signals a new phase of maturation. The conversation is shifting from 'Should we hold crypto?' to 'How do we best manage and gain exposure to the entire value chain?' Roxom isn't just providing a trading venue; it's building the plumbing for the next wave of institutional adoption. If it works, it could force traditional finance to finally stop treating crypto treasury management as a niche sideshow and recognize it as the core financial service it's become.
Roxom plans to offer global access to BTC-based trading
Global access to stock trading is also one of the perks of a fully crypto-based platform. The new product is part of Roxom’s plan to build financial infrastructure with BTC at its core. The company plans to launch spot and derivative markets for global equity, as well as commodity benchmarks.
To educate the public, Roxom also plans to launch a 24/7 BTC-focused media network targeting investors and traders.
The shares of treasury companies, especially MSTR, are widely traded and held by mainstream investors, both retail and institutional. Access for crypto natives is still limited and fragmented, offering various forms of tokenization.
Roxom already has experience with its first BTC-denominated market product, launched in October 2025. The company offered BTC-denominated benchmarks, including the S&P500 and gold.
Roxom taps BTC performance against traditional assets
The product allowed traders to directly settle in cryptocurrency through the S&P 500/BTC and Gold/BTC pairs. The trade is more direct, saving on fees, especially when making a bet on the performance of BTC against traditional assets.
Roxom has started its efforts with $17.9M in new funding from Draper Associates, Borderless Capital, Ego Death Capital, and Kingsway Capital. In total, the company relies on $22.2M from two funding rounds in 2024 and 2025.
The ambitious goal of Roxom is to become the capital market platform for a Bitcoin-denominated world. The company offers regulated infrastructure and 24/7 trading, attracting crypto natives who are used to continuous settlement.
Roxom already tracks the available data on treasury companies. The shares of DAT companies have a more complex relationship with BTC, and are reflecting a worsened sentiment after a period of peak enthusiasm.
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