🚀 Ethereum Corporate Treasuries Surge 127% in July as Big Money Rotates In: Binance Research

Corporate balance sheets just went full degen mode—Ethereum holdings exploded last month as institutions piled in. Was it FOMO or fundamentals? Let’s unpack the frenzy.

The Big Flip: Capital isn’t just rotating—it’s stampeding toward ETH like Wall Street discovered yield farming. Binance data shows treasury allocations hitting escape velocity while traditional assets flatline.

Behind the Numbers: That 127% spike wasn’t retail apes. This was C-suites chasing institutional-grade DeFi pipelines—and maybe hedging against their own legacy finance dinosaurs.

The Punchline: When corporates start hoarding crypto like toilet paper in 2020, you know the game changed. Just don’t ask them to explain gas fees at the next earnings call.

ETH Becomes Corporate Favorite

Leading this shift was Ethereum, which surged 51% over the month, buoyed by record institutional participation. Corporate ETH treasuries ROSE 127.7% to over 2.7 million ETH, and amounted to nearly half the holdings of US-listed ETH ETFs. In July, 24 companies incorporated ETH into their balance sheets and opted for direct ownership instead of ETF exposure to benefit from staking rewards and Ethereum’s deflationary supply model.

Beyond Ethereum, several other altcoins posted significant gains. XRP, SUI, Cardano (ADA), Dogecoin (DOGE), and BNB all benefited from ecosystem developments, expanding corporate adoption, and growing investor interest in DeFi and tokenization use cases.

This market-wide rally reflected a market increasingly willing to diversify beyond Bitcoin as sentiment toward altcoin utility strengthened. In the stablecoin sector, the passage of the GENIUS Act on July 17 was a regulatory breakthrough in the US, introducing a federal framework for fully reserved, AML-compliant stablecoins.

The development spurred institutional adoption. For instance, JPMorgan expanded its deposit-token pilot, Citi advanced tokenized deposit trials for cross-border settlements, and Visa committed to scaling stablecoin-based payments. On-chain stablecoin settlement volumes continued to exceed Visa’s transaction throughput.

NFT Market Rebound

The NFT sector witnessed a sharp rebound. Binance Research found that the total trading volume jumped almost 50% in July. The top position in sales volume was dominated by Ethereum-based NFTs, which saw a 58% gain. bitcoin NFTs also rose more than 28%.

The standout driver was a 393% spike in CryptoPunks sales following a headline-grabbing whale purchase. Polygon-based NFT activity, however, saw a decline. Industry discussions around embedding NFTs within ETF structures suggested early-stage institutional exploration of the sector.