Rumble’s Game-Changer: Crypto Wallet With Tether Unleashes Direct Creator Payouts, Cutting Out the Middlemen

Rumble just dropped a bombshell that could reshape the creator economy. The video platform is launching its own crypto wallet, powered by Tether's USDT, to funnel payments straight to creators. No more waiting on ad networks or platform payouts that take a cut—this is peer-to-peer finance in action.

The Wallet That Bypasses Banks

This isn't just another digital piggy bank. Rumble's integrated wallet lets fans tip, subscribe, and pay creators directly using stablecoins. It slashes transaction fees and settlement times from weeks to seconds. For creators stuck in the archaic web of traditional payment rails, this is financial liberation. The platform is effectively building a parallel economy where value flows on its own terms.

Why Tether? Stability Meets Scale

By anchoring the system to USDT, Rumble sidesteps the volatility that spooks mainstream users. Creators get the speed of crypto without the gut-wrenching price swings. Tether's massive liquidity and existing infrastructure mean the system can scale from day one. It's a pragmatic choice that prioritizes utility over purist crypto ideology—a move that might annoy decentralization maximalists but will win over practical creators.

A New Front in the Platform Wars

This move throws down the gauntlet to YouTube, Patreon, and Twitch. Their 30% cuts and 45-day payment cycles suddenly look like relics. Rumble is betting that creators will flock to a platform that lets them keep more of their earnings, faster. It's a classic crypto value proposition: disintermediate the rent-seekers. Of course, this assumes creators and their audiences are ready to handle private keys—a hurdle that has tripped up many user-friendly crypto ambitions.

The finance jab? Wall Street bankers who still think 'blockchain' is just a buzzword for PowerPoint decks are about to get another real-world case study shoved in their faces—this one bypassing their entire fee-extraction model.

If this takes off, we're not just looking at a new feature. We're witnessing a platform evolve into a full-stack financial ecosystem. The lines between content creation and crypto-powered entrepreneurship are blurring. For creators tired of begging algorithms for crumbs, Rumble's wallet isn't just a tool—it's a declaration of financial independence.

— Rumble(@rumblevideo) January 7, 2026

Known as a competitor to YouTube, Rumble developed the newin partnership with stablecoin issuer, integrating the wallet directly into the platform’s user experience. The feature enables audiences to send cryptocurrency tips to creators without relying on traditional advertising networks, banks, or payment intermediaries.

Rumble Wallet Enables Direct Crypto Support for Creators

At launch, the Rumble Wallet supports,, and. According to the announcement, this marks the, signaling a major expansion of crypto-native payment infrastructure into mainstream content platforms.

Rumble CEOdescribed the initiative as a reflection of the “freedom represented by cryptocurrency and the decentralized internet,” linking the wallet’s rollout to the company’s broader emphasis on free expression.

The wallet operates on a, meaning users retain control of their private keys and digital assets rather than entrusting them to a centralized platform. Additionally, users can convert between cryptocurrencies and fiat currencies using credit cards or PayPal through payment provider, lowering barriers to entry for non-crypto-native users.

By enabling direct, peer-to-peer payments, the system allows creators to retain a larger share of their earnings while aligning closely with the principles of decentralized finance (DeFi).

Deepening Strategic Ties With Tether

The wallet launch further strengthens the strategic relationship between Rumble and Tether. In late 2024, Tether invested approximately, acquiring roughly. As the world’s largest stablecoin issuer, Tether’s expanding involvement in consumer-facing platforms is closely watched across the crypto industry.

Rumble has also adopted Bitcoin as part of its corporate treasury strategy. The company has purchased approximatelyand currently holds, placing it among publicly listed companies with notable Bitcoin reserves.

Following the announcement, Rumble shares briefly ROSE nearly, reflecting positive market sentiment.

Tether CEOcommented that the wallet “provides users with unprecedented control and promotes freedom of expression through technology,” highlighting its broader implications beyond payments alone.

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