Influencer Reveals How Friend Lost $120 Million Fortune in Shiba Inu

Another crypto cautionary tale hits social feeds—this one with nine zeros attached.

The Paper Millionaire Phenomenon

Peak portfolio values mean nothing until realized. One influencer's viral thread details how a colleague watched $120 million in Shiba Inu gains evaporate during the last market cycle. No sell order executed. No tax bill paid. Just screenshots and regret.

Timing Beats Holding

Memecoins demand ruthless exit strategies. Greed triggers psychological traps that turn winners into bagholders. The friend held through 90% declines—convinced another rally would come. It didn't.

Lessons From the Crash

Profit-taking isn't betrayal—it's survival. Diversification beats devotion every time. And if you're not locking gains during manias, you're just volunteering as the exit liquidity for smarter traders.

Because in crypto, the only thing more volatile than the charts is human psychology itself. Just ask the guy who had—and lost—generational wealth because he trusted a dog meme over basic financial sense.

How An Investor Missed Making $120 Million in Shiba Inu

YouTube’s cryptocurrency influencer ‘Zero Waiting’ was among the first ones to document Shiba Inu’s rise in 2020-2021. He made several videos back then showing how SHIB dramatically surged in volume, rewarding early investors. How videos put SHIB in the spotlight, and the token gained widespread attention among the investor community. The influencer had himself invested in the dog-themed token and took home a big sum riding the bull run. He also suggested the token to his friends and invested in it when the sun was shining.

In one of his videos, Zero Waiting reveals that a friend of his invested $2,000 in SHIB after his recommendation. The investment went from $2,000 to $20,000 in an hour, and by the end of the day, it turned into $40,000. That’s mild-blowing returns in a day as it surged 1,900% in 24 hours. The influencer revealed that his friend got so excited with the profits that he sold all his shiba inu tokens, booking $40,000 in profits.

Little did they know that Shiba Inu would surge 88,000,000% (88 million percent) in 2021 alone. A few months after the influencer’s friend booked $40,000 in profits, SHIB soared in value to the moon and beyond. If he had held on to the investment and sold it in October 2021 when it reached its ATH, he would have made $120 million. Watch the video below where Zero Waiting explains the ordeal that took place in 2021.