THOR Industries (THO) Stock Plummets 8%—Strong Q1 Revenue & Margins Can’t Stop the Bleeding

Wall Street shrugs off earnings wins as THO takes a nosedive.

Revenue up, margins expanding—so why the selloff? Analysts scratch heads while traders hit the panic button.

Another case of 'buy the rumor, sell the news'—or just proof that markets hate good news more than bad?

TLDR:

• THOR’s stock dips despite strong Q1 2026 growth and profit gains.
• Revenue climbs 11.5%, but cash flow weakness spooks investors.
• North American RVs shine as European margins face pressure.
• Strong demand, higher margins—but cash flow disappoints.
• THOR’s solid quarter was overshadowed by negative market sentiment.

THOR Industries (THOR) stock fell sharply to about $101.07, marking a decline of 8.76% in early trading.

THOR Industries (THOR)

The drop followed the company’s announcement of strong fiscal first-quarter results for 2026. Despite revenue and profit growth, market sentiment turned negative as operational cash FLOW weakened during the period.

Solid Revenue Growth and Improved Margins

THOR Industries reported first-quarter revenue of $2.39 billion, representing an 11.5% increase from the same period last year. The company’s gross profit ROSE 14.0% to $320.97 million, while its gross margin improved by 30 basis points to 13.4%. Net income reached $21.67 million, a significant turnaround from the $1.83 million loss recorded in 2024.

Diluted earnings per share stood at $0.41 compared to a loss of $0.03 in the prior year. The company’s EBITDA climbed 31.6% to $107.54 million, while adjusted EBITDA increased 21.5% to $131.0 million. However, operational cash Flow declined sharply, shifting from $30.74 million provided last year to $44.87 million used this quarter.

North American Segments Strengthen Performance

The North American Towable RV segment reported net sales of $897.09 million, nearly flat year over year. The segment offset a 14.0% decline in unit shipments through a favorable product mix and reduced costs. Gross profit margin expanded 80 basis points to 13.3%, driven by lower warranty and promotional expenses.

The Motorized RV segment showed robust growth, with net sales increasing 30.9% to $661.10 million. Unit shipments rose 32.3% due to strong demand for new premium products and competitive pricing. Furthermore, gross profit margin improved 230 basis points to 10.8%, supported by higher volumes and lower promotional spending.

Both segments maintained balanced dealer inventories heading into the winter season. The company expects sustained demand as it prepares for potential market recovery. Management highlighted gains in North American market share for the second consecutive quarter.

European Operations Face Margin Pressure

THOR’s European RV segment delivered net sales of $655.48 million, up 8.4% from the prior year. Unit shipments increased modestly by 1.0%, while foreign exchange gains boosted net price per unit by 7.4%. However, gross profit fell 16.0% to $77.81 million, and margins narrowed 340 basis points to 11.9%.

The decline stemmed from a higher proportion of lower-margin special-edition products and elevated promotional activity. Restructuring expenses also impacted profitability, although the company expects long-term operational benefits. The European order backlog declined 5.5% year over year to $1.93 billion.

THOR Industries continues to streamline operations and strengthen its market position despite consumer uncertainty. The company remains confident in its strategic initiatives and balance sheet resilience as it heads into 2026.