Coinbase Expands Beyond Crypto: Launches Stocks and Prediction Markets in Major Platform Evolution

Coinbase just rewrote its own playbook. The crypto giant isn't just a digital asset exchange anymore—it's morphing into a full-spectrum financial platform. Its latest move? Rolling out traditional stocks and speculative prediction markets directly alongside Bitcoin and Ethereum.

The New Trading Floor

Forget hopping between apps. Users can now build a portfolio that mixes tech stocks with altcoins, or place bets on future events next to their stablecoin holdings. It’s a single dashboard for both Wall Street and crypto-native speculation.

Why This Isn't Just an Update

This isn't a feature drop—it's a strategic land grab. By offering stocks, Coinbase directly challenges legacy brokerages. By adding prediction markets, it taps into a burgeoning, if controversial, arena of 'what-if' trading that traditional finance largely avoids. The goal is clear: become the one-stop shop for every kind of asset, especially the ones that make old-school bankers nervous.

The Cynical Take

Let's be real—this is also a brilliant hedge. When crypto volatility scares the normies, maybe they'll stick around for the familiar comfort of equity trading. It's a masterclass in platform stickiness, wrapped in the guise of consumer choice. A classic finance move: diversify your product line before your users diversify away from you.

The bottom line? The lines between crypto and traditional finance aren't just blurring—they're being deliberately erased. Coinbase is betting that the future of finance isn't specialization, but aggregation. And if it works, your entire net worth might soon live in one app, for better or worse.

TLDR

• Coinbase adds prediction markets, stocks, and derivatives to its platform for broader financial reach.
• Prediction markets grow mainstream with Coinbase, Crypto.com, and others making a push.
• Coinbase aims to tokenize traditional assets like equities and expand developer tools.
• The competition heats up in prediction markets, with Kalshi and Polymarket leading the charge.

Coinbase is taking major steps to broaden its financial platform beyond cryptocurrency. The company recently announced that it is rolling out a suite of new products, including stocks, derivatives, and prediction markets, signaling its intent to become a mainstream platform for a wide range of financial activities.

Legal Stuff:

Securities offered by Coinbase Capital Markets (member SIPC, FINRA). Listed futures and swaps are offered via Coinbase Financial Markets (“CFM”), a NFA member firm. Trading involves risks and may result in loss of capital. Research before trading. Stocks and…

— Coinbase(@coinbase) December 23, 2025

This MOVE marks Coinbase’s biggest overhaul to date. CEO Brian Armstrong stated that the company aims to offer a “single app” for all kinds of financial trading. This expansion includes not only traditional stocks but also a streamlined futures and perpetuals experience, as well as access to prediction markets. Coinbase also plans to tokenize assets, such as equities, to bring traditional financial assets onto the blockchain.

Coinbase’s Move Into Prediction Markets

A key part of Coinbase’s expansion is its push into prediction markets, an area that is rapidly gaining traction. The company has partnered with Kalshi, a prediction market platform, to enable users to trade on outcomes in various sectors, including economic indicators and elections. Armstrong explained that prediction markets offer more than just trading—they provide valuable insights into public sentiment and can be used as a tool for forecasting future events.

While prediction markets are still niche, the rise of competitors like Polymarket and DraftKings’ recent move to acquire an exchange shows that this sector is gaining importance. Armstrong emphasized the potential for prediction markets to serve as an alternative to traditional media, offering real-time insights into future events.

Coinbase’s Plans to Tokenize Traditional Assets

Coinbase is also working to bring more traditional assets onto the blockchain, which could revolutionize how stocks and other securities are traded. The company’s tokenization roadmap aims to make traditional financial assets more accessible through blockchain technology. By enabling stocks and other assets to be tokenized, Coinbase intends to bridge the gap between traditional finance and the growing world of decentralized finance (DeFi).

This move aligns with Coinbase’s broader strategy of creating an all-encompassing financial platform. Tokenizing assets could lead to increased liquidity and fractional ownership, making investing more accessible to a wider range of users. The company’s effort to tokenize equities is still in the early stages but could have far-reaching effects on how traditional investments are traded in the future.

Supporting Businesses and Developers

As part of its strategy to expand its platform, Coinbase is also focusing on improving its offerings for businesses and developers. The company is introducing enhanced APIs that will make it easier for businesses to integrate Coinbase’s services into their operations. These APIs cover a wide range of functions, including custody, payments, trading, and stablecoins.

With these new tools, Coinbase is positioning itself as a comprehensive solution for developers looking to build financial products. By expanding its developer ecosystem, Coinbase aims to foster innovation and attract a diverse range of financial services to its platform.