Metaplanet Launches US Arm to Turbocharge Bitcoin Treasury Strategy

Tokyo-based investment firm Metaplanet just dropped a bombshell—they're planting their flag on American soil with a new subsidiary dedicated exclusively to Bitcoin treasury management.

Strategic Expansion

The move signals aggressive global ambitions as traditional finance continues playing catch-up with corporate Bitcoin adoption. While Wall Street debates ETF flows, Metaplanet's building infrastructure to bypass middlemen entirely.

Bitcoin-First Treasury

No more dipping toes—this is full immersion into Bitcoin-as-strategic-reserve territory. The subsidiary will handle acquisition, custody, and yield strategies while traditional treasuries bleed value from inflation.

Because nothing says 'financial innovation' like watching hedge funds rediscover sound money principles Satoshi solved 15 years ago.

Metaplanet’s expanding Bitcoin treasury

Metaplanet’s latest purchase of 136 BTC on September 8, 2025, lifted its total holdings to 20,136 BTC, according to the company’s own disclosure. This places the Tokyo-listed firm sixth among public companies worldwide for corporate bitcoin treasuries, ahead of many long-established players.

The Japanese bitcoin treasury firm began accumulating BTC only in 2024 and has increased its stash to a market value of roughly $2.3 billion, up more than 3,000% in net asset value since it adopted a bitcoin-first strategy. Company data show the value of its treasury is now more than 160 times its initial market capitalization.

Metaplanet aims to lift its holdings to 30,000 BTC by the end of 2025, which will mark about 33% growth from its current position. The company projects an even larger leap for 2026, targeting 100,000 BTC, more than triple the 2025 goal, with a longer-term ambition of eventually reaching 210,000 BTC.