Hertz Stock Skyrockets: Here’s Why Wednesday Was a Massive Winner

Hertz shares just ripped through the market—leaving traditional analysts scrambling for explanations while the stock charts did all the talking.

What Drove the Surge?

No fluff, no corporate jargon—just pure momentum. The numbers spoke, the market listened, and Hertz capitalized. No groundbreaking earnings call, no sudden CEO shift—just raw, unfiltered market energy catching everyone off guard.

Behind the Rally

Forget the stale fundamentals—this wasn’t about P/E ratios or guidance tweaks. This was liquidity meeting opportunity, a classic case of markets moving faster than the suits on Wall Street could rationalize.

What’s Next?

Don’t expect the hype to fade quietly. Momentum breeds momentum—until it doesn’t. One day you’re a hero; the next, you’re explaining losses to a room full of disappointed stakeholders. Classic finance—overpromise, underdeliver, repeat.

Foot on the gas

Before market open, Hertz announced, surely with a fair degree of satisfaction, that its Hertz Car Sales has signed an agreement with Autos unit to sell its used vehicles.

Image source: Getty Images.

Hertz added that the offered inventory WOULD include autos from the top manufacturers in the world, including,,, and others.

The vehicle rental incumbent extolled the advantages for car seekers of buying on Amazon Autos. Among the benefits, Hertz said that prices will frequently be beneath the Kelley Blue Book suggested retail value (a closely followed benchmark for used vehicles), and the offered cars will have each gone through a 115-point inspection by the company.

Another convenience is that buyers can purchase their vehicles on the site, then pick them up at a Hertz Car Sales outlet NEAR them. Initially, however, this service is limited only to a few markets containing these outlets, specifically Dallas and Houston, Texas, plus Los Angeles and Seattle. All told, Hertz Car Sales presently has 45 locations around the country.

Details undisclosed

As with anything connected to Amazon, its auto marketplace is a high-profile, well-trafficked destination for vehicle buyers.

So this deal will undoubtedly provide a lift for Hertz's revenue and, likely, profitability. However, since the company didn't provide any details of the deal, nor did it supply estimates on how it might affect fundamentals, at this point it's hard to judge the ultimate impact it might have.