Netflix (NFLX) Strikes Game-Changing Deal with TF1 to Bring Live TV to French Subscribers

Netflix just leveled up its French content wars—partnering with media giant TF1 to pipe live channels into its platform. Because nothing says 'innovation' like reinventing cable.

Streaming's silent coup: NFLX quietly annexes linear TV

The move strategically undercuts traditional broadcasters while giving cord-cutters fewer reasons to leave Netflix's walled garden. TF1's news and sports content will now flow directly to subscribers who already binged all the true crime docs.

Wall Street analysts predict this will either 'revolutionize European streaming' or 'become another tax write-off for NFLX's content bloat'—depending on which analyst you ask during earnings season.

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Interestingly, this MOVE shows that Netflix is becoming more confident in its ability to stream live content. Indeed, the company has already had success with events like WWE, NFL Christmas games, the Tom Brady roast, and the Tyson vs. Paul fight. By adding live TV, Netflix is positioning itself to benefit from the ongoing industry shift away from traditional broadcast TV and toward streaming services. In an earlier interview with Bloomberg, Peters noted that the entire media landscape is undergoing a transition toward on-demand content, which will include a shakeout period as the industry adapts.

The timing of the announcement comes at the same time as a major milestone in television viewing habits. According to a Nielsen report released Tuesday, streaming has officially overtaken both broadcast and cable combined in the U.S. for the first time. In May, streaming accounted for 44.8% of total TV viewing, compared to 24.1% for cable and 20.1% for broadcast. As more viewers shift to streaming, Netflix’s expansion into live TV could help it capture even more market share from traditional networks.

Is NFLX Stock a Good Buy?

Turning to Wall Street, analysts have a Strong Buy consensus rating on NFLX stock based on 29 Buys, nine Holds, and zero Sells assigned in the past three months, as indicated by the graphic below. Furthermore, the average NFLX price target of $1,239.76 per share implies that shares are fairly valued.