Fox Leaps into Streaming with Fox One as Cable Audience Ages: Bold Pivot or Desperate Gamble?

Fox bets big on streaming—launches Fox One as traditional cable viewership grays out.

The Media Shakeup

Fox isn't just dipping toes—it's diving headfirst into the streaming wars. With cable audiences aging rapidly, the network's rolling out Fox One, a new platform aimed at capturing the elusive digital viewer. No more waiting for primetime; content's going direct, on-demand.

Why It Matters

Streaming isn't optional anymore—it's survival. Fox's move signals a broader industry shift: adapt or become irrelevant. They're leveraging existing IP but repackaging it for binge-watchers, cord-cutters, and anyone under 50. It's a clear play for relevance in a TikTok-dominated attention economy.

The Bottom Line

Will it work? Maybe. But let's be real—this feels like another media giant trying to monetize FOMO while their legacy biz bleeds subscribers. Typical corporate maneuver: chase trends, throw cash, hope something sticks. Meanwhile, shareholders get a nice narrative spike—until the next earnings call.

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News Corp, led by Rupert Murdoch, is a global media and publishing company with businesses in news, digital media, book publishing, and real estate.

More Details About Fox One

Launching on Thursday, the Fox One app will combine the company’s live news, sports, and entertainment content in one place. Starting in October, subscribers will also have the option to bundle Fox One with ESPN’s (DIS) upcoming streaming app.

Meanwhile, the service costs $19.99 per month, or $39.99 per month with the ESPN bundle. For an added fee, subscribers can also include Fox Nation, Fox’s existing service featuring original shows from Fox News hosts, docuseries, and other exclusive programs.

Fox Bets on Streaming

After years of holding back on streaming, Fox is finally jumping in with Fox One. The company is late to the game compared to rivals like Disney, Warner Bros. (WBD), Comcast’s (CMCSA) NBCUniversal, and Paramount (PSKY), which launched their services about six years ago.

In that time, Fox has leaned heavily on its U.S. cable business, even as the industry continues to shrink. However, cable viewership is aging too, with Nielsen data showing the average Fox News viewer is 69 years old.

At the same time, Fox has seen a surge in younger audiences through platforms like YouTube. Looking ahead, CEO Lachlan Murdoch said the company expects Fox One to draw a few million subscribers over the next few years. However, streaming chief Pete Distad emphasized that the real focus isn’t just on sign-ups, but on building a profitable service by leveraging Fox’s existing content library.

Is FOXA a Good Stock to Buy?

On TipRanks, FOXA stock has a consensus Moderate Buy rating based on seven Buys and six Holds assigned in the last three months. The average Fox Corporation stock price target of $61.50 implies an upside of 4.3% from current levels.

Year-to-date, FOXA stock has gained over 21%.