Top Analysts Boost AppLovin Stock (APP) Price Targets—Here’s the Bullish Breakdown

Wall Street's sharpest minds are pounding the table on AppLovin—and the numbers don't lie.

Fresh Targets, Bigger Gains

Multiple analyst firms just upgraded APP price targets, signaling robust confidence in the mobile tech giant's trajectory. The revisions reflect stronger-than-expected performance in their advertising and software segments—no small feat in a jittery market.

AI-Driven Momentum

AppLovin’s machine learning-powered platform AXON continues to deliver monster results for app developers, driving higher ROI for advertisers and juicing the company’s own monetization. It’s not magic—it’s math.

Market Position Solidifies

While other ad-tech names wobble, AppLovin keeps stacking quarters. Their diversified revenue streams—from game publishing to ad mediation—create a defensive moat with offensive upside.

Of course, in a world where 'analyst upgrade' sometimes means 'we need liquidity,' it pays to look under the hood. But this time? The engine sounds damn good.

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Benchmark Raises APP Stock Price Target on Solid Momentum

Hickey raised his price target, noting that AppLovin is entering its next phase of growth, with its self-serve ad model, ecommerce, and international expansion set to open up a significantly larger addressable market. The company is scheduled to launch its self-serve ad model on October 1, initially on a referral basis. Hickey views this offering as the most significant near-term catalyst for increasing the advertiser count. He expects AppLovin to benefit from the rollout of its Ads Manager and self-serve ad model to international advertisers.

The 5-star analyst also expects expansion of AppLovin beyond gaming into e-commerce advertising to be a “transformative growth catalyst.” Hickey highlighted that AppLovin is already the third-largest U.S. e-commerce ad platform, with about a 4% market share compared to social media company Meta Platforms (META) at nearly 70% and Alphabet’s (GOOGL) Google at 20%. Also, with only 5% to 10% of potential advertisers onboarded, Hickey believes that there is significant potential for further growth. Additionally, he noted that the $100 billion mobile in-app purchase market represents a major new supply source, as publishers integrate ads alongside purchases.

Hickey also expects AppLovin’s addition to the S&P 500 () to boost visibility and institutional ownership. He added that APP is well-positioned for multi-year compounding growth based on a combination of sustained high-margin performance (80% to 85% adjusted EBITDA margins), disciplined capital allocation ($5.5 billion stock buybacks to date), and growing demand diversity.

BTIG Is Upbeat About APP Stock

Lampen raised his price target and estimates to reflect AppLovin’s non-gaming revenue opportunity in Q4 2025 and 2026, as well as the long-run addressable market opportunity related to general audience expansion in the first half of next year.

The 5-star analyst also expects supply expansion and model upgrades to drive his 2026 revenue estimates higher.

Is APP Stock a Good Buy?

With 15 Buys and three Holds, Wall Street has a Strong Buy consensus rating on AppLovin stock. The average APP stock price target of $538.94 indicates 9.1% downside risk. APP stock has rallied 83% year-to-date.