Gemini Shakes Up US Market: BNB Trading and Custody Now Live

Gemini just handed US traders a major new weapon. The exchange is now rolling out BNB trading and custody support stateside—a direct play for the massive Binance ecosystem's user base.

Why This Move Matters

It's a classic flanking maneuver. By offering a regulated on-ramp for one of crypto's most widely held assets, Gemini isn't just adding a coin; it's strategically positioning itself as the compliant alternative. Think of it as building a toll bridge right next to a popular, but occasionally bumpy, backroad.

The Institutional Angle

This isn't just for retail. The integrated custody solution screams institutional appeal. Funds and high-net-worth players who've been eyeing BNB's utility but wary of custody headaches now have a clear, audited path forward. It turns speculative interest into actionable portfolio allocation.

Market Ripples Expected

Watch for liquidity shifts. Easy access through a trusted name like Gemini could pull significant BNB volume onto regulated books, potentially smoothing out price action and tightening spreads. It legitimizes the asset class further, one ticker at a time—though cynics might note it's also a fantastic way to collect fees on an asset you didn't have to build yourself.

The bottom line? Gemini's move is a calculated power grab. It validates BNB's staying power while challenging rivals on their home turf. For the US market, it means more choice, more competition, and fewer excuses to stay on the sidelines.

This trading news marks another step forward in the United States after crypto exchanges like Kraken and Coinbase are already into it. While Kraken has supported BNB trading for some time, Coinbase has only added the token to its listing roadmap and has not yet launched trading or custody. 

Still, this update places the coin alongside other major digital assets available to American traders. Now, with more U.S.-based platforms opening access to the Binance-linked token, how could this affect the price and its long-term position?

BNB Price Effect and Trading Volume After the Listing

The reaction to the latest trading news has been calm, with no sharp price swings following the update. At the time of writing, BNB is hovering NEAR $842, posting a modest 0.35% down today and a 0.44% up in weekly terms.  

The market capitalization stands at around $116 billion, keeping it ranked as the fourth-largest cryptocurrency, while its 24-hour trading volume is close to $1.48 billion.

The token has remained resilient through late 2025, holding in the $830–$860 range despite broader market volatility. Although still below its all-time high of about $1,370, analysts note that the Gemini listing adds credibility and liquidity to the its U.S. presence.

Binance Token in News: Why BNB Is Holding Strong?

BNB is the native coin of the BNB-Chain ecosystem and was originally issued by Binance (world’s largest crypto exchange) in 2017. The coin has traditionally been used on Binance for fee discounts and promotions. Today, the token plays a broader role, powering transactions, network fees, and applications built across the BNB-Chain.

Despite 2025 being a weak year for most altcoins, BNBcoin has remained relatively positive. Many popular altcoins such as Cardano (ADA), Dogecoin (DOGE), and Litecoin (LTC) have seen sharp declines. In contrast, it has benefited from a fast-growing ecosystem – BNB-Chain, and consistent development. 

BNB-chain, 2025 Layer-1 blockchains, leads in daily active users, driven by DeFi, gaming, and meme coin activity. Recent upgrades, including faster block times and gas-fee optimisations, have strengthened the network’s real-world utility.

This ecosystem strength helps explain why the token’s price has been more stable compared to the broader altcoin market.

What’s Ahead for the Network and the Users?

The Gemini MOVE signals growing institutional comfort with the Binance coin, even as Binance itself remains under regulatory scrutiny in recent times. New listings improve accessibility, boost its Trading volume, and may attract long-term investors seeking utility-focused assets.

For everyday users, the token trading and custody on Gemini means the natives can now get a more safe, convenient access to the coin. They can now buy, sell, and store the coin on a regulated U.S. platform without relying on offshore exchanges.

For now, Gemini launches BNB Trading stands as a meaningful step in expanding regulated access to one of crypto’s most widely used tokens, making it a key development to watch in the evolving U.S. crypto market.