Rumble Shakes Up Finance: New Crypto Wallet Powers Direct Payments, Bypassing Traditional Banking

Rumble just threw a punch at the old financial guard. The video platform's new crypto wallet isn't just a feature—it's a declaration of independence for digital payments.

Cutting Out The Middleman

Forget waiting days for a wire transfer or paying hefty card-processing fees. Rumble's integrated wallet lets creators and users send and receive value directly. It's peer-to-peer finance, live and in real-time. The move slashes transaction costs and speeds up payouts—something traditional banking has struggled with for decades.

Why This Matters Now

The timing is no accident. As mainstream adoption grows, users demand utility, not just speculation. A wallet built into a major platform bridges the gap between holding crypto and actually using it. It turns digital assets from abstract investments into tools for daily commerce. This is how crypto moves from the fringe to the fundamental.

The Bigger Picture: A New Financial Stack

Rumble's play is part of a larger trend—companies building their own financial infrastructure. It's a direct challenge to the legacy system's fees, delays, and gatekeepers. While Wall Street debates ETFs and rate hikes, real-world applications are quietly building the rails for the next economy. One cynical take? The old banks are too busy managing their own legacy tech debt to even see this coming.

The bottom line: Rumble isn't just adding a wallet; it's betting that the future of payments won't be owned by a bank. And they might be right.

Rumble has rolled out a native crypto wallet that allows users to directly tip creators using Bitcoin and USDT, marking a major shift toward decentralized monetization on video platforms. Backed by Tether, the new Rumble Wallet is embedded directly into the platform, removing reliance on banks, ad networks, or third-party payment processors. The launch reinforces Rumble’s positioning as a creator-first alternative to traditional tech platforms while deepening its alignment with crypto-native infrastructure.

What the Rumble Wallet Brings to Users

At launch, Rumble Wallet supports Bitcoin, USDT, and Tether Gold (XAUT). The wallet is fully non-custodial, meaning users maintain full control over their funds rather than trusting a centralized entity to hold their assets. This design allows fans to send tips instantly and globally, without intermediaries taking fees or imposing restrictions.

To make onboarding easier, Rumble has partnered with MoonPay to handle on- and off-ramps. This enables users to move seamlessly between crypto and traditional payment methods such as credit cards, Apple Pay, PayPal, and Venmo, lowering the barrier for mainstream adoption.

Why This Is a Big Deal for Creators

For creators, the wallet introduces a direct and flexible revenue model. Instead of depending on ads, sponsorships, or platform-controlled payouts, creators can now receive direct financial support from their audiences. This approach also reduces exposure to demonetization risks, payment freezes, or regional banking limitations.

Rumble’s leadership frames the wallet as a tool that shifts financial power back to users and creators, allowing monetization to happen peer-to-peer rather than through centralized systems that can change rules overnight.

Tether’s Push Into Consumer-Facing Payments

For Tether, the Rumble Wallet represents a meaningful expansion beyond exchanges and DeFi platforms. Built using Tether’s Wallet Development Kit, this is its first large-scale consumer deployment within a mainstream content platform. The integration introduces stablecoin payments to everyday users in a practical, real-world setting, especially within the U.S. market.

A Broader Strategic Vision

The wallet launch builds on a deepening partnership between Rumble and Tether. Tether became a major shareholder in Rumble following a $775 million investment in 2024, while Rumble has since adopted a bitcoin treasury strategy. Their collaboration now spans payments, infrastructure, and AI, including cloud initiatives tied to Northern Data.

Rumble CEO Chris Pavlovski positions the wallet as a direct competitor to Coinbase and Venmo, emphasizing its non-custodial nature and resistance to account shutdowns. Meanwhile, legal commentator Viva Frei highlights the wallet’s broader appeal, pointing to its ability to combine Bitcoin, gold, and creator support into a single tool focused on independence.

Overall, Rumble Wallet signals a clear push toward crypto-native creator economies, where value flows directly between users without centralized gatekeepers.