South Korea’s Tech Giants Clash Again Over New AI Regulatory Regime

Seoul's boardrooms are buzzing—and not with the sound of innovation. South Korea's tech titans have reignited their battle against what they call a stifling new AI rulebook, arguing it handscuffs domestic players while global competitors sprint ahead.
The Core Grievance: Homegrown Handicaps
The heart of the complaint isn't just red tape—it's a perceived imbalance. Local firms face a dense thicket of pre-market audits, data governance mandates, and transparency requirements that, they argue, add months to development cycles and millions in compliance costs. Meanwhile, they claim overseas AI services operate with far more leeway, creating a lopsided playing field before the real game even begins.
A Chilling Effect on the Next Big Thing
Beyond current products, executives whisper about the 'what-ifs' that never get built. The regulatory uncertainty is casting a long shadow over R&D budgets. Why pour resources into a groundbreaking generative model or autonomous system if its path to market is shrouded in bureaucratic fog? The fear is a gradual innovation drain, where the most ambitious projects get shelved or shipped to more predictable jurisdictions.
The Global Race No One Wants to Lose
This isn't a parochial policy squabble. The subtext is a frantic race for AI sovereignty. With China pushing state-led models and the U.S. leaning on its tech juggernauts, South Korea sees AI as a non-negotiable frontier. The tech firms' warning is stark: over-regulate now, and forfeit a seat at the global table later. It's a debate that pits cautious governance against competitive fury.
The bottom line? South Korea's tech leaders aren't just fighting rules—they're fighting for what they see as their nation's economic future. And in a twist that would make any finance cynic smirk, the same institutions now fretting over innovation were probably first in line for the government's 'tech hub' subsidies just a few quarters ago.
South Korean tech industry voices concerns
Tech companies in South Korea have talked about the time they have to prepare before the law takes effect. While lawmakers are hailing the legislation as the first-ever nationwide law governing AI, the industry is concerned about provisions governing “high-impact AI.”
This is defined as systems that could pose major risks to life, safety, or fundamental rights, and require disclosure when content has been generated using artificial intelligence.
According to an official at a Korean firm, the situation is like being asked to construct a building without a blueprint. Under the new law, companies dealing in AI services will have to assess in advance whether their technology falls into the category. However, the firms in question have noted that guidelines for the category remain broadly defined.
The law defines the range to include energy supply, biometric data used in criminal investigations, and other areas affecting human life or physical safety. Any company that falls into these categories is considered a high-impact AI firm and must follow the requirements, such as mandatory risk management measures.
According to Jung Ju-yeon, a senior policy analyst at Startup Alliance, startups could be the most affected by the new law.
She noted that the level of requirements that they must follow is higher than that of general AI. Ju-yeon also added that sectors where startups are active, including health care and education, could easily fall into that category. She mentioned that companies WOULD be looking to avoid many of these areas due to the legal risks.
According to a recent survey, only about 2% were preparing concrete response plans, with 98% noting that they had no concrete compliance strategy.
Larger firms are also facing a similar challenge. According to an executive, the law would force companies to build Korea-specific compliance frameworks. He mentioned that the situation could delay the launch of new services in the country. The executive added that companies will have to build legal frameworks that only apply to the country, adding that the ecosystem thrives on relationships.
The executive highlighted that with the close deadline and requirements remaining unclear, it is hard for companies to know how to prepare. He added that his firm plans to pause the launch of several products in Korea for the time being.
In addition, the requirement to label AI-generated content has also caused uproar in the industry, with officials asking if the law would be able to protect users even if AI-generated content is labeled.
Meanwhile, the Korean government plans to suspend fines under the AI Basic Act for the next year to reduce the potential side effects on firms. In turn, the companies have noted the MOVE will not ease concerns.
According to an industry official, there is a possibility of complaints and other negative aspects holding back business decisions and operations.
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