SUIG and Bluefin Forge Alliance to Accelerate Institutional Adoption of Sui Blockchain

Wall Street meets Web3 as SUIG Partners teams up with decentralized exchange Bluefin—because nothing says 'institutional adoption' like crypto firms rebranding old-school finance plays as revolutionary.

The partnership aims to leverage Bluefin's orderbook technology and SUIG's institutional network to bring liquidity and credibility to Sui's ecosystem. Expect more 'strategic synergies' buzzwords in press releases.

While traders cheer the news, skeptics note this follows the classic crypto playbook: when retail interest wanes, pivot to courting hedge funds. The blockchain trilemma remains unsolved, but the marketing budget? That's scaling nicely.

• SUIG partners with Bluefin to enhance institutional adoption of perpetual futures on the Sui blockchain.
• SUIG lends 2 million SUI, earning a revenue share while boosting liquidity and market access for both companies.
• The partnership aims to attract hedge funds, asset managers, and market makers to the Sui ecosystem.

SUI Group Holdings Limited (SUIG) has announced a strategic partnership with Bluefin, a leading decentralized exchange on the sui blockchain. The collaboration aims to accelerate institutional adoption of perpetual futures and structured on-chain products.

Part of this agreement includes SUIG lending 2 million SUI tokens to Bluefin. In this partnership, SUIG will enjoy a 5% revenue share in SUI tokens. This collaboration is aimed at providing a better return on investment compared to traditional staking, in addition to increasing liquidity for both entities. SUIG’s partnership with Bluefin makes it clear that it concentrates on bridging traditional finance with on-chain markets.

$SUIG partners with Bluefin to support institutional adoption of perpetual futures and on-chain structured products on Sui. As part of the agreement, SUIG will lend 2 million SUI and receive a share of Bluefin’s revenues, strengthening liquidity and market access for both firms.… pic.twitter.com/MDLDzdY1Yg

Through this partnership, SUIG aims to create consistent value for shareholders and establish itself as a key driver of institutional participation in decentralized finance on Sui.

Partnership Aims To Boost Institutional Market Adoption

Bluefin’s offering is regarded as institutional-grade on-chain trading. It offers permanent futures contracts, spot market trading, lending, and vault strategies for yield. Since its launch, it has experienced growth in terms of trading volume worth $1 billion in September 2024 to above $4.2 billion in August 2025. Collectively, it has executed $82 billion worth of volume and charged fees worth $34 million on 2.3 million accounts.

Bluefin’s lending markets currently have a total value locked (TVL) of about $150 million. Bluefin’s Vaults service offering has more than $90 million in deposits and enables structured investment strategies for tokenized assets. These factors facilitate both permissioned and permissionless models with dynamically adapting levels of compliance.

Collaboration with SUIG is likely to increase Bluefin’s exposure. SUIG’s reputation and network can attract conventional investors to enter the Sui ecosystem.

SUIG And Bluefin Expand the Sui Ecosystem Together

SUI Group is the only listed company with which Sui Foundation has an official partnership. It gives institutional exposure to the SUI blockchain and manages a treasury strategy powered by emerging finance, gaming, and AI.

Bluefin, with backing by Polychain, Brevan Howard Digital, Susquehanna, and Tower Research, has turned out to be the most comprehensive trading platform on Sui. Its strategy to bring security and transparency to all types of trades, be it perpetual contracts, spots, loans, or vaults, has improved the trading experience on Bluefin.