Crypto Content Creators Sound Alarm as Viewership Plummets to Early 2021 Lows

Viewership across crypto-focused channels has cratered to levels not seen since the last bear market. Creators who rode the 2023-2024 wave are now staring at empty analytics dashboards and dwindling ad revenue.

Where Did The Audience Go?

The metrics are brutal. Engagement rates have fallen off a cliff. Comment sections that once buzzed with 'wen moon' and 'to the stars' have gone quiet. The algorithmic feed, once a generous patron, now seems to bury crypto content under a mountain of cat videos and lifestyle vlogs.

It's a classic case of fair-weather fans. When portfolios are green and headlines scream 'new all-time high,' everyone's a crypto expert. The moment charts dip into the red, that curiosity evaporates faster than a poorly secured private key. The 'silent majority' of viewers were never here for the technology—they were here for the get-rich-quick promise, the same one that fuels every speculative bubble from tulips to tech stocks.

Adapt or Get Rekt

The smart creators aren't just complaining; they're pivoting. The surface-level 'news recap' and price prediction content is dead. The audience that remains demands substance: deep protocol analysis, regulatory breakdowns, and genuine utility exploration beyond the hype cycle. It's a forced maturation—a purge of low-effort content.

This isn't just a content problem; it's a leading indicator. Social media engagement often moves before the market. A bored audience can signal a bored market, one sitting on its hands waiting for the next narrative to spark a fire. Of course, on Wall Street, they'd call this 'consolidation' and charge you a 2% management fee for the insight.

The downturn separates the influencers from the educators. When the easy views disappear, only those building real value—not just chasing it—will have an audience left to talk to.

Crypto YouTube viewership is falling across multiple platforms

Viewers today have lost interest in cryptocurrency-related content on YouTube, resulting in a significant drop in viewership on these channels over the past three months.

YouTube creators like Tom Crown said he saw the slowest growth on his channel in October because his views, comments, and likes all started falling at the same time. Tom also said that prices kept changing, but that wasn’t enough to attract more viewers, as his engagement remained the same.

Bitcoin investor Polaris XBT also noted that fewer people today watch daily updates, react to market news, or participate in online discussions about crypto. 

Analysts have noted that interest in cryptocurrency has been waning for some time, as fewer people are actively following the market to make informed investments. They have no specific reason for the slowdown, and since it can’t be attributed to a platform or recent event, they attribute it to a change in consumer preferences.

Retail investors are pulling back from crypto content

Many creators claim that their viewership is below average, despite their channels remaining active and occasionally experiencing slow growth. 

YouTube creator Jesus Martinez said his channel gained more subscribers and expanded after 2022. However, he says none of his videos received the same level of attention as those created in 2021, when the market was at its peak and engagement was at an all-time high.

Other creators say that many retail traders avoid crypto content due to negative experiences.

TikTok creator Cloud9 Markets stated that people have also lost a significant amount of money to scams and pump-and-dump schemes, and the projects have often ended up being short-lived. With their trust destroyed, viewers are unlikely to follow a new narrative, fearing they may lose their money again.

Market performance also affects where retail investors focus their attention, as they are increasingly turning to gold and other metals after the price of crypto has been dropping for a long time. In 2025, cryptocurrency investments recorded weaker returns for investors, but gold maintained its strength with a stronger performance during the same period.

Investors are also tired of long-term stories and strategies that promise future gains, which may take years to materialize. They now want immediate and measurable results, so they don’t spend time on content that doesn’t deliver otherwise. 

On-chain analytics firm Santiment said sentiment toward Bitcoin is improving. The firm examines how people discuss Bitcoin online, rather than the number of people actively participating, and notes that more people are starting to change their minds about leaving the Bitcoin network. Santiment also stated that sentiment toward ethereum is uneven and lacks a clear path. 

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