Pump.fun Buybacks Fail to Support PUMP Price as Whales Cash Out

Even buybacks couldn't stop the bleeding. The planned support mechanism for PUMP—a token designed to reward its own ecosystem—just got steamrolled by whale-sized sell orders.

The Buyback Illusion

Pump.fun's treasury has been actively purchasing PUMP tokens off the open market. The goal? Create artificial scarcity and prop up the price. It's a classic playbook move, straight out of the corporate share repurchase handbook—just with more memes and less SEC oversight.

On paper, it should work. Reduce supply, increase demand. But crypto markets have a funny way of ignoring textbooks.

Whales Make Their Move

While the project was buying, major holders were selling. Not a slow trickle, but a wave of large-volume transactions that drowned out the buyback pressure. The price chart tells the story: a series of sharp dips that the treasury's purchases couldn't cushion.

It's the ultimate stress test for a token's liquidity and holder conviction—and this one showed some cracks. When the biggest wallets head for the exits, even a dedicated buyback program can look like trying to bail out a sinking ship with a teacup.

What's Next for PUMP?

The failed support level now becomes a key resistance zone. Traders will watch to see if the buybacks continue, or if the project conserves its war chest. More importantly, the community will gauge whether this was a one-off whale exodus or the start of a broader loss of confidence.

It's a stark reminder that in crypto, tokenomics are only as strong as the hands that hold them. You can build all the clever mechanisms you want, but you can't algorithm away human greed—or the instinct to take profits when the mood strikes. Sometimes, the market just does what it wants, buyback or no buyback. A lesson public company CFOs learn quarterly, now delivered in blockchain time.

TLDR

• Pump.fun has spent $218 million on buybacks, yet PUMP remains 80% down from its all-time high.
• Whale selling has increased, with large holders reducing their positions by 13% in the past 30 days.
• PUMP has fallen 35% in the past month, underperforming the broader crypto market.
• Buyback-driven demand has been insufficient to counteract market downturn and weak token utility.

Despite aggressive buybacks totaling over $218 million, Pump.fun’s PUMP token has struggled to maintain its value, falling 35% in the past month. The platform’s strategy, which allocates 100% of its revenue to purchasing PUMP tokens, has failed to counteract the broader market downturn and significant whale selling. With PUMP now down 80% from its all-time high, questions arise about the effectiveness of buybacks in the current market environment.

Pump.fun Buybacks Fail to Lift PUMP Price Amid Whale Selling

Pump.fun’s native token, PUMP, has seen a significant price decline of 35% over the last month, underperforming the broader cryptocurrency market. Despite the platform’s aggressive buyback program, the token has struggled to maintain upward momentum. This raises questions about the efficacy of revenue-backed buyback mechanisms, especially when market conditions are unfavorable.

PumpFun is allocating 100% of its revenue to $PUMP buybacks, amounting to nearly $1M in daily buy pressure.

Despite this, the token is down over 80% from its ATH and about 30% below its previous all time low (pre-buybacks).

This clearly shows that buybacks, no matter how… pic.twitter.com/oMrq9HHApx

— DoctorDeFi (@DoctorDeFi) December 23, 2025

The platform’s buyback program began in July 2025, shortly after the launch of the PUMP token. Under the plan, 100% of the platform’s revenue is allocated to purchasing PUMP, creating substantial daily buy pressure. By the end of December 2025, the platform had spent $218 million on buybacks, with nearly $32.7 million in the last 30 days alone. However, this strategy has not been enough to offset the broader market downturn.

Buybacks Unable to Counteract Market Decline

The broader cryptocurrency market has experienced substantial declines since early October 2025. Over this period, the total market capitalization of all cryptocurrencies has fallen by approximately 30%. Despite the buybacks, PUMP has continued to slide, reflecting a decline of around 35% over the last month.

The downturn has been exacerbated by weak investor demand and negative sentiment. Despite the ongoing buyback efforts, PUMP’s price has remained stagnant. The token is now over 80% below its all-time high, with the price hovering around $0.0017 at the time of writing. This level was last seen during the broader market sell-off in October.

One analyst noted that aggressive buybacks may be ineffective during a market downturn, particularly when the token’s utility remains limited. “Buybacks, no matter how aggressive, have limited impact in a market downturn, especially when the token’s utility is weak,” the analyst stated.

Whale Activity Contributing to Market Pressure

The ongoing price decline has been further driven by whale activity, with significant sell-offs from large investors. One major whale recently moved 3.8 billion PUMP tokens, valued at approximately $7.57 million, after holding the tokens for three months. This whale had originally acquired the tokens for $19.53 million, realizing an unrealized loss of about $12.22 million upon the sale.

Data from Nansen shows that large holders, or wallets holding over 1 million PUMP tokens, have reduced their balances by 13.07% in the past 30 days. This shift indicates that investor confidence in the token is waning, as large holders have become increasingly reluctant to maintain their positions amidst falling prices.

Limited Effectiveness of Buybacks Amid Weak Demand

The ongoing buyback program, while substantial in scale, has not been able to prevent the PUMP token’s continued price decline. Token buybacks are traditionally seen as bullish, as they reduce the circulating supply and increase demand. However, in the current market environment, buybacks have struggled to counteract the broader market downturn and persistent selling pressure from large holders.

Analysts have emphasized that buybacks can only provide limited support in a market where the token’s utility is weak or constrained. Without stronger demand or new use cases, even substantial buybacks may fail to create lasting price support. This has raised concerns about the long-term viability of the PUMP token and its ability to recover from the current market conditions.